Structuring the Report; Digesting information on Retail Mobile Apps

I have come up with a draft structure for the report, starting out with general information and research, and gradually moving into the specific question.

Thus, I will begin with general information on the mobile ecosystem and the transition from desktop to mobile. Afterwards, I will first research and analyze retail mobile apps (practices and examples) and retail mobile websites (practices and examples). Then, I will look into the 18-20 mobile user segment's behaviour on the web: what are their preffered websites and apps, how long do they stay engaged with a website or app, how do they use social networks, etc. I will compliment this desk research with a couple of interviews with experts in the mobile sphere. Finally, I will conduct the questionnaire and analyze this data.

I have collected a great amount of publications and articles, and I am in the process of reading through and assimilating the information. I am currently digesting information on retail mobile apps, and have posted the results on the blog. They can be found in the navigation above - more specifically, in the section Mobile Retail Apps (2).

Mobile Retail Apps (1) stands for general inforation on how retail is leveraging mobile, what are the best practies, benefits and opportunities; Mobile Retail Apps (2) stand for specific examples of succesfull, popular, highly-rated apps. These are working titles and will be changed in the process of compiling the research.

Questionnaire Uploaded

I have created a questionnaire for the purposes of this research, which will be conducted among mobile users aged 18-20 in order to find out about and analyze their shopping habits (both onlile and offline).

The first version of the survey was unnecessary long and detailed, and might have "scared away" users. After realizing this flaw, I came up with a new version, which was limited to 10 or less questions. By using a smarter structure and wording for the questions, and weeding out the unnecessary information, I was able to shorten the list down to 9 essential questions.

The final version of the questionnaire is now on this blog, and can be found in the navigation above. Each question (or group of similar questions) comes with an explanation of why I need this information, and what purposes it will be used for.

Hello World

This blog was created by Polina Kocheva Art&Technology student at Saxion University of Applied Sciences, with the purpose of documenting the progress of a research paper. The topic of the research is "What do Users Aged 18-20 Look for in Retail Mobile Apps and Mobile Websites?"

The research will be performed by gathering information, conducting surveys and interviewing professionals. All of the results will be posted on this blog and eventually compiled into a finished paper.

Thanks for reading!